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Rolling Stones To Play Benefit Concert In LA For Global Warming Print E-mail
Monday, 30 December 2002
It isn’t all about the money with the Rolling Stones. The beloved classic rockers are slated to play a benefit concert to raise awareness for Global Warming at The Staples Center in Los Angeles on February 6, 2003. Tickets are not for sale but can be won as part of a sweepstakes online or on radio contests. The band is working in conjunction with the NRDC (National Resource Defense Council) on the event.
Radio spots on classic rock and oldies stations are promoting the event full force after the holidays. The price of the ads on the radio would have cost the NRDC millions of dollars and would not have had nearly the mainstream impact without the compelling lure of “Win Free Stones Tickets.”

With U.S. President George W. Bush taking heat on his corporate-friendly stance on Global Warming, the Rolling Stones have the popular power to make a positive statement on the topic - no matter how many democrats lost in the mid-term elections. As a lasting legacy of the show, perhaps some of the Baby Boomer fans of The Stones will remember their protesting roots from the late 1960’s thus getting more involved with critical modern issues like the environment and global warming.

Source: CNN.com, ArrowFM.com

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