|Sony & Best Buy Team Up for 4K Promotion|
|Home Theater News LCD HDTV News|
|Written by Walter Mitty|
|Monday, 18 August 2014|
Sony and Best Buy have begun a new advertising push to highlight their 4K products. The promotion focuses on Ultra HD experiences in the home and cinema, and will include a 30-second theatrical spot that will play during National CineMedia's "FirstLook" movie pre-shows.
"4K entertainment provides a much more immersive viewing experience, with amazing clarity and quality, and only Sony can deliver this in the cinema and at home," stated Mike Fasulo, President and COO, Sony Electronics. "Sony is proud to join with Sony Pictures Home Entertainment and Best Buy in conveying this message to consumers everywhere."
The campaign will run between August 14 and September 25. The new 4K spot features clips from 'The Amazing Spider-Man 2' and will be played in more than 3,600 AMC and Regal theater screens. Likewise, the commercial will also be shown on NCM's Lobby Entertainment Network and on mobile devices through NCM Digital. In addition, Sony and Best Buy will be offering 4K demonstrations and 50 in-store events at "Sony Experience" sections in more than 350 Best Buys across the country.
"4K ultra high definition televisions represent a meaningful improvement in the home theater category," said Hubert Joly, Best Buy president and CEO. "That is why we are pleased to offer customers the Sony Experience at Best Buy, allowing them to see for themselves how impressive this technology truly is. The promotion announced today by Sony combines this new technology with exciting content, giving consumers a sense of what they can look forward to as they consider a 4K television," Joly added.