|LCD TV Market Sees a 14% Growth Rate|
|Home Theater News LCD HDTV News|
|Written by AVRev.com|
|Tuesday, 17 February 2009|
Quixel, the company who released this report, says that all is not necessarily well for the future of LCDs, regardless of these short-term gains. All screen sizes have seen an average of 12% loss year-to-year, due to a rapid decline in ASP. Another report was released by DisplaySearch that showed LCD shipments dropping year-to-year for the first time since they began shipping, falling 2% to 8.7 million. Quarter-to-quarter shipments rose 9%.
The boost that LCD sales have seen in recent months may be due to overzealous sales people. J.D. Power and Associates reports that salespeople recommend LCDs over plasmas by a margin of three-to-one. When the numbers are broken down, 40 and 42 inch LCD screens have seen the largest quarter-to-quarter growth, going up by about 40% in Q4 of 2008. Larger screens, 52 inch, 55 inch and higher, have seen the most growth year-to-year, increasing 160% and 302% respectively.