|14 Million HDTV Owners Don't Have HD Sources, Says Survey|
|Home Theater News LCD HDTV News|
|Written by Dick Ward|
|Wednesday, 25 November 2009|
According to the survey, which was conducted as an internet poll, thirty five percent of respondees have an HDTV. An additional eight percent say that they have an LCD, plasma, or widescreen television, but don't describe it as being high def. Stranger yet, thirteen percent of those surveyed claim that they have not seen or heard anything about high definition television.
Only sixty six percent of the 1,373 people that were surveyed – all adults twenty one and up – said that they did not have high definition cable or satellite service. Data extrapolation is tricky of course, especially when the sample size is so low, but taking this up to a countrywide scale would mean that approximately fourteen million people have HDTV sets without high definition television service.
Of the people without HD service, forty-two percent of those said that the options just aren't worth the additional money. A smaller group simply said that they weren't able to afford the extra services. A surprisingly large crop of people selected an option stating “like the way the set looks; don't need HD programming”. Magid interprets this to mean that consumers are happy with the aesthetic design of the set, but it sounds more like they're okay with an SD picture on an HD television.