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Sony Stops OLED Television Production   Print E-mail
Home Theater News Industry-Trade News
Written by Dick Ward   
Tuesday, 16 February 2010

It was only three years ago that Sony announced that they were starting OLED production.  The company was thrilled with the new technology and had high hopes for the future.  “I want this to be the flag under which we charge forwards to turn the fortunes around,” Sony president Ryoji Chubaji said at the unveiling of the world’s first OLED television.

It’s 2010 now and Sony still only has a single OLED television available.  It measures eleven diagonal inches and costs $2,500.  While the screen is impressive looking, it’s really not of much use.  Sure it’s neat to show off, but it’s not going to be the center stage of any home theater.

Apparently, the consumer market agrees.  Though Sony isn’t commenting on their sales, estimates hover at right around the 2,000 unit range.  That’s not a lot of sales for a product that took so much research and development time to create.

In response to the apparent lack of interest, Sony has decided to stop producing OLED televisions for the time being.  They’ve dismissed the technology as something to be worked on later.  Instead, they’ll be focusing on the near future, such as 3D televisions and LED backlighting.

Sony spokesman Shigenori Yoshida says that this isn’t the end for OLED. "We will continue to consider new products and applications including OLED TVs.”  No new OLED television plans have yet been announced.

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