|Sony Eliminates Nearly 100 Unauthorized Dealers|
|Home Theater News Industry-Trade News|
|Written by Dick Ward|
|Monday, 20 September 2010|
Sony's well aware of that and made sure that their recently released ES line catered to their authorized dealers by disallowing it for sale on the internet. Slowly but surely the gear started to show up online though, cutting into the profits of Sony's authorized dealers.
"In July we took a snapshot of the situation and we had 219 unauthorized dealers selling these products," explains Jon Lin. After sending out cease and desist letters, they're down to 121.
Lin says that Sony is going to continue to pursue the remaining online sellers, but he doesn't expect to be able to eliminate them all. "Will we ever get to zero? No, but we do have an expectation that we’ll make it a very different climate."