| Sennheiser to Integrate Klein + Hummel |
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| Home Theater News Industry-Trade News | |
| Written by Dick Ward | |
| Tuesday, 24 November 2009 | |
According to Sennheiser spokesman Volker Bartels, the main reasoning behind the change is simply the lack of brand recognition with the K+H name. Sennheiser already has a strong presence in recording studios with the Neumann brand, which will expand its portfolio with the addition of K+H monitors. Similarly, installed sound products from K+H will now be part of Sennheiser's installed sound lineup. Volker Bartels, a spokesman for Sennheiser, says that this change will be a strong move for the company, and K+H's products alike. “Under these well known brands,” says Bartels “we hope to considerably increase sales of these premium products. Neumann and Sennheiser promise a much better market penetration than is at present possible under the brand name of Klein + Hummel." Like this article? Bookmark and share with any of the sites below.        |
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