Runco Buys Vidikron and Projectavision  Print E-mail
Home Theater News Industry-Trade News
Written by Jerry Del Colliano   
Tuesday, 01 October 2002

Runco Buys Vidikron and Projectavision

In a surprising move at the CEDIA 2002 trade show, Runco a leader in the world of high end video, purchased the assets and brand name of one of their biggest competitors – Vidikron along with the name and assets of Projectavision. This comes one week after Harman sold its high end video company, Madrigal Imaging, to Crystal View, the company who has been servicing Vidikron projectors since Vidikron’s exit from the consumer market earlier this year.



Sam Runco said that Runco will develop each brand into complete lines with initial products to be shown at the Consumer Electronics Show this coming January. Runco will be marketed as the “Rolls Royce” of video projectors which is ironic because Vidikron was well known in the industry for its flamboyant Ferrari and Lamborghini paintwork on their projector chassis.

Industry analysts say Vidikron lost its way because of a number of bad management and financing decisions while others point towards their lack of a real world digital projection system in today’s home theater market. Hardcore videophiles still argue that CRT projectors still create the absolute best picture but dealers and consumers are clearly behind DLP and D-ILA projectors because of their amazingly high light output, small physical size, ease of use and impressive reliability. Runco successfully sells DLP and plasma video components and with two new lines, they might be able to extend their product reach even farther. After Madrigal’s unsavory end to its JVC D-ILA OEM deal, one wonders if Runco will make any advances down that road. The JVC D-ILA demonstration was the most impressive video to be seen at CEDIA show.

You can contact Runco at:
Runco International
2900 Faber Street
Union City, CA 94587
510.324.7777
Runco.com








Like this article? Bookmark and share with any of the sites below.
Digg!Reddit!Del.icio.us!Google!StumbleUpon!Yahoo!Free social bookmarking plugins and extensions for Joomla! websites!
 
  home theater news  |  equipment reviews 
  blu-ray reviews  |  dvd  |  theatrical reviews  
  music download reviews  |  music disc reviews
  contact  |  about-us  |  careers   |  brands 
  Subscribe to Us   |   RSS   |  AVRev Forums
  front page  |  virtual tours  |  dealer locator
  how to features  |   lifestyle & design articles
  Want Your Home Theater Featured on MHT?
   CE Partners: HDD  |  HDF  |  VGT  |  SD  |  DVD
   
  Advertise with Us | Specs | Disclaimer
  Sponsors | privacy policy | terms of use
  909 N. Sepulveda Blvd. El Segundo, CA 90245
  Ads: 310.280.4476 | Contact Us
  Content: 310.280.4575 | Mike Flacy