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Over a Third of Homes Want Social Media via TV Print E-mail
Monday, 09 February 2009
ImageA survey of more than 1000 homes from ABI Research shows that an increasing number of people are looking for widening access to social media.  36 percent of those who regularly access social media would like to see some form of access through their TV. Jason Blackwell, senior analyst for ABI Research, thinks that social TV is going to be somewhere on the horizon.  He speculates that, “consumers find increased value through shared entertainment experiences and want to explore and deepen these experiences through communities of interest.”

The demographic breakdown of interest in social media through the TV screen reflects how social media is currently used by different age brackets.  Younger users were most interested in chat and IM capabilities, middle-aged users preferred status updates, and those above 50 were most enthusiastic about the chance to see what their friends were watching. The report, Social Network TV, is based on a survey of over 1000 consumers in the US during October 2008.

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