av news
This Month's Featured Equipment Reviews
ZenWave Cables and SurgeX ZenWave Edition Review
REDGUM BLACK RGi35ENR Integrated Amplifier Review
Linear Tube Audio MicroZOTL 2.0 Headphone Amp & Preamp Review
iFi Micro iUSB 3.0 & Gemini USB Cable Reviews
Marantz M-CR611 Network CD Receiver Review
Latest AV News
AV News Forum Topics:
Movie Studios Trying to Understand Twitter Print E-mail
Wednesday, 22 July 2009
ImageMarketing firms have always looked at declines in weekly ticket sales to accurately pinpoint how fan buzz affects the film’s success.  Recently, this effect has been accelerated to tracking daily changes.  This has led to movie studios blaming on poor box office results of social networking services such as Twitter or Facebook. According to their take, the ability for anyone to send quick movie reviews to all of their followers, often before even leaving the theaters, is something that can make or break a prospective blockbuster. This means that opening day audiences would have a very influential role.  If the majority of Friday openers tweet their dislike of a new release, the movie can bomb by Sunday evening.

This theory has been passed around studio water coolers over the past week since ticket sales of Bruno, the Sacha Baron Cohen comedy, dropped 40% between Friday and Saturday of its opening weekend.  Alternatively, Transformers 2, Ice Age 3, The Proposal, Public Enemies and The Hangover all increased slightly from Friday to Saturday.  

Different studios are trying different tactics to harness Twitter.  Sony has created Twitter pages for some of its latest films, such as District 9, The Ugly Truth and Julie & Julia.  Sony also tried experimenting by automatically reposting Twitter buzz about the Jack Black comedy Year One on a single Twitter account.  Unfortunately this tactic backfired after the majority of the buzz was decidedly negative .   

Some filmmakers are using Twitter to broadcast their progress on films to attract early buzz.  Jon Favreau , for instance, has been tweeting through the entire Iron Man 2 production.  Footage of Iron Man 2 will be shown at Comic-Con this weekend and undoubtedly Twitter will see a flurry of responses regarding the clip.

Like this article? Bookmark and share with any of the sites below.
Digg!Reddit!Del.icio.us!Google!StumbleUpon!Yahoo!Free social bookmarking plugins and extensions for Joomla! websites!

  home theater news  |  equipment reviews 
  blu-ray reviews  |  dvd  |  theatrical reviews  
  music download reviews  |  music disc reviews
  contact  |  about-us  |  careers   |  brands 
  RSS   |  AVRev Forums
  front page  |  virtual tours  |  dealer locator
  how to features  |   lifestyle & design articles
  Want Your Home Theater Featured on MHT?
   CE Partners: HDD  |  HDF  |  VGT  |  SD  |  DVD
  Advertise with Us | Specs | Disclaimer | Sponsors
  privacy policy | cookie policy | terms of use
  909 N. Sepulveda Blvd. El Segundo, CA 90245
  Ads: 310.280.4476 | Contact Us
  Content: 310.280.4575 | Mike Flacy