|Middle Eastern Markets Clamor for 3D – U.S. Remains Unconvinced|
|Home Theater News Industry-Trade News|
|Written by Dick Ward|
|Tuesday, 17 August 2010|
According to a recent study from the Nielson Company, the area where 3D televisions are most popular right now is the Middle East. Saudi Arabia is at the top, with a market index of 233. That means that the average consumer in Saudi Arabia is over twice as likely to buy a 3D TV as the average consumer.
In the United States, we've got an index of 75. The average is 100, which means that we don't even have an average amount of interest in 3D televisions. Columbia, Egypt and Venezuela on the other hand, have indexes up over 200.
Perhaps the most surprising discovery is that Japan is sitting at the absolute bottom of the list, with a dismal index of 17. Japanese companies love 3D, but it seems that Japanese consumers don't share that interest.