|LG and Philips Form the Smart TV Alliance for Cross-Brand Platform Support|
|Home Theater News Industry-Trade News|
|Written by Dick Ward|
|Thursday, 21 June 2012|
The thing about the Google TV – the very important thing about the Google TV – is that there are a massive amount of apps available. Since it's already tied in to the Android marketplace, you can use practically any app already available on Android phones and tablets. Proprietary operating systems used by most TV makers don't have that advantage, and there's no indication that things will change. The heavily segmented customer base means that developers don't have much incentive to create programs for the platforms, and hardware is really only as good as the software that runs on it.
LG and Philips are working on a plan to solve that problem – the Smart TV Alliance. By utilizing platforms that will allow apps to easily function on either TV, the pair are hoping to attract more developers and, as a result, more customers. Early talks about this alliance indicated that Sharp would join up, but the company wasn't mentioned in the newest announcement.