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CEA Argues Against Proposed California HDTV Limitation Print E-mail
Monday, 06 April 2009
ImageThe California Energy Commission’s (CEC) proposal to limit the maximum energy that TVs will be able to consume is being called arbitrary and damaging to the state’s economy by the Consumer Electronics Association (CEA).  The CEA has just released a report, undertaken by Resolution Economics LLC, that presents solid arguments against the proposed measure. According to the findings, the state would lose $50 million per year in taxes, and 4,600 jobs would be lost.  Consumers would turn to online retailers in order to purchase the TV that their state would bar them from owning.  The CEA also points out that this proposal would limit consumer choice.  Currently, when shopping for a TV, a consumer can choose to pay about $150 more for a TV with an EnergyStar stamp of approval; under the proposed legislation, consumers would all be forced to pay this price.

With over one quarter of the current flat screen TVs on the market to be axed if this proposal goes through, the CEA maintains that there are other ways to ensure that consumers are responsible in their environmental impact – ways that will not constrict competition and restrict consumer choice.

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