|Adcom Is Sold To Klein Technology Group|
|Home Theater News Industry-Trade News|
|Written by AVRev.com|
|Wednesday, 27 March 2002|
The once mighty Adcom electronics company has been sold by its current owners (who now represent Kef and Celestion loudspeakers in the US) to Klein Technology Group LLC. The Kef group will continue to support the Kef and Celestion brands of loudspeakers however it is unclear or perhaps too early to know what the new group has planned for Adcom.
Adcom in the late 1980’s and early 1990’s was dominant in the high performance audio component markets with amps, preamps and CD players that offered significantly more performance than the mainstream receivers and CD players on the market at that time. In the mid-1990s Adcom struggled to make a successful transition to home theater products failing especially hard with their surprisingly innovative “Adcom Ball” AV preamp and system controller. Additionally, in the same period of time competition got severe with compelling products from Sunfire, Rotel, B&K, Anthem, Parasound and others eating up valuable market share and floor space in dealers. In the late 1990’s and early 2000’s, the Japanese companies struck back with a vengeance by releasing receivers that were feature laden and had relatively high power amplifiers.
Adcom has lost its niche, but not its cache. The brand name is highly marketable and the unprecedented amount of good ink from the past could serve to be a deep foundation for an Adcom comeback.