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iTunes is Number One in Internet Video on Demand  Print E-mail
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Written by Dick Ward   
Wednesday, 09 February 2011

Apple has to be happy with this statistic.  Among services that provide internet video on demand (iVOD) iTunes ranks number one, with a 64.5 percent share of the market in 2010.  That's a really solid chunk, but it's not all good news for Apple.

That 64.5 percent share is actually a big step down for the company which had a 74.4 share of 2009's market.  That ten percent was picked up by Microsoft and Sony, who have found some success in video rentals on their videogame systems.

Vudu and Amazon aren't a big threat yet, but they're on the rise.  With Walmart behind it, Vudu could easily be a huge threat in the marketplace.

These statistics do not include online streaming services that offer subscription models like Hulu and Netflix.







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