Netflix has been changing a lot over the last few months, and most of these changes have been for the worse as far as the general customer base is concerned. The new PC user interface is inconvenient, and the price change was upsetting, but splitting DVD and streaming into two different services was the straw that broke the camel's back. Netflix customers took to the internet to complain about the service. Some cancelled their Netflix service altogether, which is something that the company clearly picked up on. CEO Reed Hastings addressed Netflix subscribers in an email and on his blog, letting them know that he's willing to admit that he made a mistake - again.
The last time Hastings issued this sort of statement, nothing actually happened - Netflix just kept going on the same way it always had. This time, Hastings is taking action. He's stopped the wheels turning on the whole Qwickster thing and leaving the service as it had been - DVDs and streaming in one. It seems like the people in charge at Netflix don't quite understand their customer base at the moment. They certainly have another big move or two planned, but just what that move is we'll have to wait and see.