|Walmart and Vudu Introduce In-Store Disc-to-Digital Conversion|
|Home Theater News General News|
|Written by Dick Ward|
|Wednesday, 14 March 2012|
Pricing depends on what you want to do with the film. If it’s a DVD that you’d like in standard definition you’ll be paying $2.00. If it’s a Blu-ray, you’ll pay $2.00 for a high-def version. To upgrade the SD copy from a DVD to HD, it costs $5.00. The low cost and ease of use makes this new program a great way to introduce people to the idea of digital distribution, and could have a big impact on the industry as a whole. It will certainly have an impact on Vudu’s business, likely leading to further sales when people are already on the service.
Source: High-Def Digest.