|Universal To Give Away Free Movie Tickets, Peaceful Warrior|
|Home Theater News General News|
|Written by AVRev.com|
|Wednesday, 14 March 2007|
Universal Pictures, in partnership with Best Buy, is giving away $15 Million in movie tickets as a promotion for the upcoming film “Peaceful Warrior”. The company will give a moviefan as many as 10 free tickets to see the film on its opening weekend at the end of March.
Universal’s president of marketing, Adam Fogelson stated, "We wanted to allow consumers a chance to sample the film and opted to redirect money from a traditional marketing campaign and instead purchase and provide tickets to moviegoers directly. This truly is an example of an offer with no strings attached."
Fogelson’s strategy team hopes that viewers’ word of mouth about the film will sustain interest and drive people to the theater after the opening weekend buzz.
For information on receiving free tickets bestbuy.com/peacefulwarrior