For those of us with really nice home theater setups, the thought of getting a movie at home while it's still in theaters is an incredible one. At the price of $60 it makes economic sense if you have a few people over and you take into account the 500% markup on popcorn prices. Universal was planning to make the Eddie Murphy movie 'Tower Heist' available just 21 days after it hit theaters but theater owners fought against it with gusto.
Sadly, it seems like theater owners are going to be able to stop the launch of premium VOD - at least for the time being. Several theater chains threatened to boycott the movie, causing studio heads to question the value of premium VOD against the amount of money the theatrical release would bring in. It looks like we'll be waiting a bit longer for a premium video on demand launch, but hopefully not too terribly long.