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Ultralink’s Don Bouchard Passes at 58 Print E-mail
Tuesday, 19 February 2008
ImageLegend says that there is no Keyser Sose, but the audio-video industry knew a Keyser Sose, or at least someone who would call himself as much at the Consumer Electronic Show. His name was Don Bouchard, Ultralink’s vice president of marketing and sales, as well as a true maverick in the AV business. Don Bouchard died on February 7, 2008 from complications resulting from a serious motorcycle accident in Texas. He was 58.
Don Bouchard is widely known as one of the most powerful and prolific executives in the audio-video industry, having worked with AV companies ranging from Denon to Dalhquist to Cello to Ultralink from 1972 to 2007. Don was a true adventure seeker. His level of interests ranged from fine wine to scuba diving in exotic locales and far beyond. If a volcano was about to erupt in Hawaii, Don was looking for the first flight to the island and somebody who could charter a helicopter so he could take one of his signature photographs.

“Don Bouchard was a source of insight in the industry and a true friend. It seems like only days since seeing him at the Hotel Del Coronado for the CEA Audio Board meetings this September and while everyone who knew him is truly suffering from his loss, he did go out doing what he loved most – and there is something to be said for that.” said Jerry Del Colliano, publisher-CEO of AVRev.com and former co-worker with Bouchard at Cello in the mid-1990s.

Mark Levinson, the founder of ultra-high-end audio brands Mark Levinson, Cello and Red Rose Music said, “I am deeply saddened by the loss of Don Bouchard. It’s just hard to accept. In the spirit of looking for good from a bad situation, I hope people will see the dangers of riding a motorcycle, while remembering all of the good that came from knowing Don.”

Don Bouchard is survived by his two children Don III and Rebecca, his mother Doris and his brothers Jeff and Mike, along with his sisters-in-law Pam, Kathy and Lisa. He also leaves behind several nephews, Jordan, Colin, Kyle, Travis, Mike Jr. and Jacob, and his niece Kayla.

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