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Polk, Definitive and Boom are Now Under the Sound United Banner   Print E-mail
Home Theater News General News
Written by Dick Ward   
Thursday, 04 April 2013

DEI has made some significant shifts in the company structure and is now putting Polk, Definitive and Boom under the banner of Sound United. According to the parent company, this won't mean that the brands will merge, but that they will be able to more easily share resources between one another.

"Specifically," says DEI CEO Jim Minarik. "We work collaboratively with the management of each of our brands to provide strategic resources and the capital necessary to accelerate growth while providing our channel partners and consumers with innovative products and differentiated brands."







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