|Interest in 3D Programming Rising|
|Home Theater News General News|
|Written by AVRev.com|
|Monday, 23 February 2009|
Only 23% of adults who have not seen a 3D movie in the past year said that they would want their programming in 3D, indicating that experiencing 3D technology increases its allure.
The study also reported that 16% of consumers would want to be able to display 3D content in their own homes. About half of the study group would be willing to pay more for 3D content, and 15% would be willing to add an extra 25% to the cost of their home theater if it was equipped with 3D technology. About half of the respondents wouldn’t mind wearing 3D glasses in order to get the full experience.