|Get First-Run Movies At Home for $20,000|
|Home Theater News General News|
|Written by Dick Ward|
|Friday, 10 December 2010|
The recent talk surrounding first-run Video on Demand has estimated a $50 price for movies, but a company called Prima Cinema has a different plan. They'll be charging $500 a film to anyone that's paid the $20,000 for setup of Prima's digital delivery system.
It's obviously geared towards a certain tax bracket, but Adam Fogelson of Universal Pictures – he holds a stake in Prima – says that's a good thing. "Precisely because it is a niche market, that upside should come without harming any of our existing partners or revenue streams."
"We're not here to replace anything," says founder Jason Pang. "We are trying to create new revenue streams for studios and new viewing opportunities for moviegoers."
Prima says that it plans to have the system installed in 250,000 homes within the next five years.