|Bowers & Wilkins Partners with Maserati for Products In-Car and Out|
|Home Theater News General News|
|Written by Dick Ward|
|Tuesday, 02 October 2012|
A new partnership between Bowers & Wilkins and Maserati was announced today, the result of which will be new audio products for Maserati cars and for the home. B&W says that we'll be seeing co-branded products including high-end speakers and headphones, as well as a brand new OEM sound system for Maserati automobiles.
The marketing of the system will be focused around the Seven Notes campaign, which celebrates the unique and very unquiet noise of Maserati engines. The companies even employed the help of musician and producer Howie B to create music based around the seven notes that the engines create. You can check out the track and a making-of video as well as learn more about the partnership between the two companies at SevenNotes.com.