Cary Grant’s film “Mr. Lucky” and Warren Beatty and Eva Marie Saint’s film “All Fall Down” are among the first set to be available for purchase.  Rather than produce a set amount of these classic DVDs and risk overstock, Warner Bros is only going to produce a DVD when it is ordered by the customer. 

These DVDs will cost $19.95 each plus shipping, and can also be downloaded to a PC.  Every month, Warner Bros plans to release about twenty new titles from their vault to be incorporated into this service.

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Jackino  - Way to Go WB   |2009-03-29 00:26:16 I think this is the best idea I have personally heard in a very long time. THis is exactly how all studios should conduct business. I love the idea that I can browse a list and order movies that are otherwise unavailable. I usually do not do the online shopping thing, but I will be to show my support. 0   1

dane  - Should help resale values also..   |2009-03-30 09:46:11 By not overproducing a greater supply than there is demand, this business direction should help the resale market values of these titles also... 0   0

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