|Premium VODs May Come With DVDs|
|Home Theater News DVD Hardware-Software News|
|Written by Dick Ward|
|Tuesday, 15 February 2011|
The cable companies and studios both know that the price is high and are working on solutions to sweeten the deal. One such idea is giving premium VOD customers a copy of the movie when it comes out.
"We have talked [about] how we can get a consumer to accept a $20 to $30 price point for a one-night rental, [and] maybe you then get a copy of the film, whether it's digital or DVD," says Steve Beeks, president of Lionsgate.
" I don’t think we have settled on anything," he adds. "We are actually anxious to see how the market develops."
Adding a DVD or Blu-ray to the Premium VOD purchase would make it far more attractive to potential buyers, though the logistics may be a bit hard to work out. We'll be looking forward to seeing what develops.