av news
This Month's Featured Equipment Reviews
CLONES Audio 25p Power Amplifier Review
Audioengine A2+ Desktop Speakers Review
Darwin Truth Silver Cable Review
Anthony Gallo Acoustics A’Diva SE Loudspeakers & TR-3D Subwoofer Review
Denon DA-300USB DAC Review
Latest AV News
Classic Video Players Reviews
 
Controversial Passion DVD Sells 4.1 Million Copies In One Day  Print E-mail
Home Theater News DVD Hardware-Software News
Written by Diane Sherwin   
Thursday, 02 September 2004

Mel Gibson's movie The Passion of the Christ was released on DVD Tuesday racking up 2.1 million sales by midday and ending the day with a total of 4.1 million copies sold. The total is not the all-time record for first day DVD sales which is 8 million copies held by Finding Nemo.

The film documents the final 12 hours of Jesus Christ, and was one of the most controversial movies ever released. Fox Home Entertainment offered bulk discounts on the DVD to churches encouraging them to purchase the DVD in packages of 50 and offering customized slipcases. This promotion resulted in high presales of the DVD, which also helped boost the average number of copies bought per customer to 1.8.

Compare Passion's DVD sales to the buzz over Ashlee Simpson's "Autobiography" album on CD that soared to #1 on the Billboard 200 in July with sales during it's first week a tenth as large as Passion's first day - about 398,000. Paying $18.99 for a fifty to sixty minute CD versus $24.95 for a DVD with many more hours of content seems to be no contest, as consumers are finding less reasons to purchase music prerecorded on CD. The 1/2 CD – 1/2 DVD “DualDisc” format brings the possibility of bringing video content to “album” sales which does offer hope for the record industry but that hope is outshined by the real-world sales of popular Hollywood films on DVD.

Sources: USA Today, Yahoo








Like this article? Bookmark and share with any of the sites below.
Digg!Reddit!Del.icio.us!Google!StumbleUpon!Yahoo!Free social bookmarking plugins and extensions for Joomla! websites!
 

  home theater news  |  equipment reviews 
  blu-ray reviews  |  dvd  |  theatrical reviews  
  music download reviews  |  music disc reviews
  contact  |  about-us  |  careers   |  brands 
  Subscribe to Us   |   RSS   |  AVRev Forums
  front page  |  virtual tours  |  dealer locator
  how to features  |   lifestyle & design articles
  Want Your Home Theater Featured on MHT?
   CE Partners: HDD  |  HDF  |  VGT  |  SD  |  DVD
   
  Advertise with Us | Specs | Disclaimer
  Sponsors | privacy policy | terms of use
  909 N. Sepulveda Blvd. El Segundo, CA 90245
  Ads: 310.280.4476 | Contact Us
  Content: 310.280.4575 | Mike Flacy