|Kodak and Cinema Screen Media Choose InFocus Projectors To Enable Kodak Digital Cinema Systems|
|Home Theater News DLP Front Projector News|
|Written by AVRev.com|
|Friday, 08 April 2005|
InFocus Corporation was recently selected by Eastman Kodak Company and Cinema Screen Media (CSM) to provide three-chip Digital Light Processing (DLP) digital projectors to bring high-definition clarity to pre-show entertainment programming.
InFocus projectors will be an integral part of Kodak’s new high-definition pre-show capability. CSM is using the Kodak system to raise the standards for the unique programming they provide prior to feature films in movie theaters nationwide.
CSM develops a pre-show presentation that combines marketing messages, music videos, and behind-the-scenes features into an entertainment package that exhibitors, audiences and advertisers find enjoyable and effective. CSM uses Kodak systems, exclusively, and is working with six exhibition chains, showing content on more than seven hundred screens, where it is seen by almost three million movie-goers a month.
InFocus will provide high-definition digital projectors with customized lens options to complement the Kodak Digital Cinema system. The specially-produced InFocus ScreenPlay 333 projectors use three DLP chips by Texas Instruments and provide captivating images to set the stage for the feature film presentation. Built from InFocus ScreenPlay engineering, which has produced projectors and televisions with amazing clarity and image quality for the home, the ScreenPlay 333 uses this legacy to create a professional product ideal for the needs of public cinema.