av news
This Month's Featured Equipment Reviews
Merrill Audio THOR Mono Block Amplifiers Review
Plinius Hautonga Integrated Amplifier Review
KEF R700 Loudspeaker Review
Marantz SA-14S1 SACD Player & DSD DAC Review
Genesis G7c Loudspeakers
Latest AV News
Satellite & Cable Receivers/PVRs/DVRs/TiVo Forum Topics:
Classic Media Server Reviews
 
TiVo To Add Commercials  Print E-mail
Home Theater News Cable-Satellite Receiver-DVR-PVR News
Written by Jerry Del Colliano   
Thursday, 18 November 2004

The Los Angeles Times is reporting that TiVo is about to launch a new system that interjects its own commercials, sweepstakes offers and other promotional messages when a TiVo user is fast-forwarding through a network block of commercials. Up until now, one of the main advantages of TiVo has been its ability to skip commercials. Clients signed up by the millions to use the DVR (digital video recorder) system and even agreed to pay a monthly or lifelong fee for the TiVo service.

In an attempt to woo Madison Avenue, TiVo is taking a risk that might very well backfire on them. While TiVo has ascended to stellar name brand recognition, there are many other ways to record TV. Replay TV’s DVRs don't inject commercials. Other more generic DVRs that come directly from cable companies also don’t dare overstep existing commercials. At least, they don’t for now.

XM Satellite Radio attempted to sell commercials a few years back, but quickly abandoned the idea upon complaints from users who were paying their $10 per month to avoid hearing ads on radio. Besides the excellent user interface, much of what users are paying for with the TiVo service is the ability to skip commercials they don’t want to see. If TiVo’s new model creates strong profits, everyone will jump on the bandwagon, but considering the consumer backlash about advertising on TV, it is more likely TiVo’s experiment will fail like XM’s short-lived commercial sets.

Source: Los Angeles Times








Like this article? Bookmark and share with any of the sites below.
Digg!Reddit!Del.icio.us!Google!StumbleUpon!Yahoo!Free social bookmarking plugins and extensions for Joomla! websites!
 

  home theater news  |  equipment reviews 
  blu-ray reviews  |  dvd  |  theatrical reviews  
  music download reviews  |  music disc reviews
  contact  |  about-us  |  careers   |  brands 
  Subscribe to Us   |   RSS   |  AVRev Forums
  front page  |  virtual tours  |  dealer locator
  how to features  |   lifestyle & design articles
  Want Your Home Theater Featured on MHT?
   CE Partners: HDD  |  HDF  |  VGT  |  SD  |  DVD
   
  Click Here to Advertise with Us | Specs
  Sponsors | privacy policy | terms of use
  909 N. Sepulveda Blvd. El Segundo, CA 90245
  Ads: 310.280.4476 | Contact Us
  Content: 310.280.4575 | Mike Flacy