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ReplayTV Launches Its Own Studio Print E-mail
Monday, 27 November 2000
ReplayTV, maker of the first personal digital TV recording device, has announced that it will be creating its own studio to generate content for current ReplayTV clients. Chief Executive Officer Kim LeMasters announced the formation of ReplayTV Studios, a new division that produces, broadcasts and delivers original programming exclusively for ReplayTV digital video recorders. Working with media and advertising partners, ReplayTV Studios is developing its own line-up of short films, music videos, sneak previews and behind-the-scenes features.

ReplayTV Studios, in conjunction with its first partner Universal Pictures, will broadcast trailers of holiday releases, ‘Dr. Seuss’ How the Grinch Stole Christmas,’ ‘Billy Elliot’ and ‘The Family Man.’ ReplayTV customers will also see the trailer for the VHS and DVD release of ‘Gladiator,’ and behind-the-scenes features on ‘Gladiator’ and ‘Nutty Professor II: The Klumps.’ A Janet Jackson music video, "Doesn’t Really Matter" also airs soon.

Located in Los Angeles, ReplayTV Studios is working in partnership with Universal Pictures, NBC, Showtime Networks, Cartoon Network, Fox Network, New Line Cinema and others to create new and exclusive features for ReplayTV customers. Headed by Executive Vice President Rob Kenneally, ReplayTV Studios aims to enhance the entertainment experience by giving consumers access to unique programming that only ReplayTV offers. Because the programming is updated monthly, ReplayTV customers will continue to find new content of interest.

ReplayTV is clearly making a bigger move than just competing with the significant VCR market. It is utilizing highly targeted access to empower TV users to have unprecedented control over what they watch. What ReplayTV will get in return is lucrative advertising revenues from companies looking to reach ReplayTV’s highly specialized markets. As long as ReplayTV keeps adding value to a free service, they will continue to gain users and convert them into becoming faithful ReplayTV devotees.

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