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Written by Dick Ward   
Monday, 03 May 2010

Just a few days after a Nielson study that revealed that around 14 percent of HDTV owners don't have access to HD cable or satellite signals, Yankee Group has announced the results of a survey on cutting cable.

One out of eight cable subscribers, or 12.5 percent, said that they had plans to either scale back their cable subscription or cut it completely.  There are plenty of good reasons, but one of the major ones cited by Yankee was the increased amount of over-the-top solutions.  After all, there's little reason to stay subscribed to premium channels now that Netflix and Redbox make movie watching more convenient and affordable.  

Yankee Group cited connected TVs as an upcoming source of cable cutting numbers.  If there are entertainment options built right in to the set, consumers may not see the need to have a separate cable box. It looks like cable companies have some work to do if they want to keep subscribers where they are.







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