Consumers can either rent movies from Amazon’s service, or they can purchase them and store them in the online “Your Video Library”.  These purchased titles can be accessed through the VIERA CAST TV, PC, Mac or several other devices at any time.  The newer 2009 Panasonic TVs that include VIERA CAST technology will automatically be able to access Amazon’s service, and the older models can access it after installing a software update and registering on Amazon’s site.