|Study Predicts Blu-ray Cannot Save Disc-Based Media|
|Home Theater News Blu-ray Software News|
|Written by AVRev.com|
|Tuesday, 03 February 2009|
Futuresource claims that appearances are deceptive when it comes to physical, pre-packaged media like Blu-Rays and DVDs. Blu-Ray players and discs have been enjoying growing sales in the past few years, but these sales are occurring at the expense of DVD sales. In other words, the overall market for physical media is not growing, it's simply shifting.
Futuresource points to several reasons for the decline in physical media. One is the cost of the software – Blu-Ray discs are still cost-prohibitive, and are marked up anywhere between 200 to 400 percent over similar DVDs. But the most telling factor holding Blu-Rays back from making a breakthrough in the market is the fact that Blu-Rays are not a significant upgrade in the consumer’s eyes, compared to the previous media upgrade from VHS to DVD.