Universal, Warner, and Disney have all announced their plans for BD-Live incorporation on future Blu-ray titles, so naturally Sony must follow suit. Sony Picture Home Entertainment has announced that all future titles with have BD-Live content on them.
Sony saw a positive response to their first BD-Live release, Walk Hard:
The Dewey Cox Story and The Sixth Day. According to Rich Marty, Sony's
Vice-President of New Business Development, "20 percent of people who
bought the titles are activating BD-Live, and of that20 percent, 75 percent went and downloaded something from the discs."