|Redbox Officially Launches Blu-ray Rentals – All Kiosks to be Stocked by Fall 2010|
|Home Theater News Blu-ray Software News|
|Written by Dick Ward|
|Monday, 02 August 2010|
"Offering Blu-ray rentals is an exciting opportunity for redbox to expand our product offerings and build on the relationships that we've established with millions of consumers nationwide," says Redbox president Mitch Lowe. "We're delighted to offer consumers their favorite movies on the increasingly popular Blu-ray Disc format."
Adding Blu-ray discs to already full kiosks means there may be a bigger limit on selection, and there's no word yet on just how much of each kiosk will be Blu-ray. The first week's 13,300 kiosk Blu-ray rollout will include 'The Book of Eli,' 'Green Zone' and 'Brooklyn's Finest.'