The falling sales are evident that consumers want more value for their dollar.  $12 to $18 for a CD does not have an entertainment value that a DVD presents for the same cost.  The question is; what is the music industry going to do about the demand for Blu-ray entertainment?  Even without a down economy, consumers are making it clear that they want cheaper Blu-ray software titles.  In addition, a new generation of music lovers could be founded were back catalog music titles readily available on the Blu-ray format – with all the trimmings of course.