Reed Hastings, CEO of Netflix has confirmed that the price for Blu-ray rentals from Netflix will increase very soon. No real specifics were supplied at the press conference. However, if tests are successful, the premium will be applied across the entire subscriber database.
Blu-ray rentals still make up only a small percentage of movie rentals
from Netflix - less than 10 percent. Hastings anticipates that will
change as Blu-ray players become cheaper this holiday season. The
exact price increase was not released, but rumors have it at a couple
of dollars per month.