|Fox and Redbox Agree on 28 Day Delay – Blu-rays Heading to Kiosks Soon|
|Home Theater News Blu-ray Software News|
|Written by Dick Ward|
|Monday, 26 April 2010|
Starting with 'Avatar,' Redbox will be waiting four weeks from the release of a film before they start stocking them in kiosks. The result is that the consumer has to make a choice between spending some extra cash and waiting 28 days to rent the movie. In exchange, Redbox gets the benefit of a better pricing structure from Fox.
In the press release on the agreement, Redbox president Mitch Lowe let a bit of Blu-ray information slip. Blu-ray disks have only been tested in Redbox kiosks so far, but the company will be ramping things up soon.
"This agreement with Fox provides Redbox access to standard definition and Blu-ray titles, and helps us keep rental prices low," said Lowe. He also mentioned that it will "help support the rollout of Blu-ray titles in kiosks the middle of this year."