|DreamWorks Drops HD DVD Like a Hot Potato|
|Home Theater News Blu-ray Software News|
|Written by Jerry Del Colliano|
|Friday, 29 February 2008|
DreamWorks was a strong supporter of HD DVD in the format war and had planned a large ad campaign along with Toshiba (exclusively and inexplicably only in print media) to promote the release of the studio’s films on the HD DVD format. It's safe to assume that campaign will never run or will run to promote rehashed versions of the films on Blu-ray. The remastering and disc authoring process to take content made for HD DVD to Blu-ray isn’t amazingly difficult. Expect many of DreamWork’s best titles from (or that were expected on) HD DVD to be re-released on Blu-ray sooner than later.