It noted that the popularity of these high-definition discs is likely to increase, with more than 10 million households already owning a Blu-Ray player, and Sony soon to be packaging full-length games and Blu-Ray movies onto the same disc.

Complimenting this study is the NPD Group’s reassuring news on the vitality of the physical disc media.  According to their study, within the past 90 days, 51% of survey respondents had purchased either a DVD or a Blu-Ray disc.  Also, they report that spending on home entertainment-related products has not dropped significantly since last year overall.