Recently it was noticed that Wal-Mart was giving more shelf space to Blu-ray software. Now, with Black Friday right around the corner, Wal-Mart is setting a new low price for Blu-ray hardware. They will be offering the Magnavox Profile 1.1 Blu-ray Player for just $128. This marks the lowest price for a Blu-ray player yet.
Underneath, the Magnavox player appears to be a Funai. Nonetheless, it
is a functional player that is remarkable for the price. Last year,
Wal-Mart had set records by offering Toshiba HD DVD Players for less
than $90. It unfortunately did not help save the HD DVD format.
However, perhaps this new price, if just for a day, will help stimulate
the sales of BD software and bring those prices down.