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Oppo Releasing Lower Cost Blu-ray Player in 2010  Print E-mail
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Written by Dick Ward   
Tuesday, 22 December 2009

Cable news channels funnel information from Twitter on a daily basis.  Most of the time it just comes off as sloppy, and many of the newcasters are clearly unfamiliar with the service.  The consumer electronics industry on the other hand is, by its very nature, is more plugged in to current technologies than the average news man.  


It shouldn’t be a surprise then to learn that Oppo’s new Blu-ray player was teased on Twitter before any traditional services. There’s not much information in the tweet, Oppo simply states “We will be announcing a lower-cost Blu-ray player in early January 2010. Visit www.oppodigital.com around that time to learn more.”  When a company that specializes in Blu-ray players says that they’ll be announcing something in early January, it’s nearly guaranteed that they mean CES.  

As far as lower-cost goes, there’s a lot of room for interpretation.  The Oppo BDP-83 isn’t exactly an entry level player, but the $500 price tag does mark the sweet spot for a lot of people.  There’s a lot of wiggle room under that price range, and there is a large group of customers that Oppo hasn’t reached yet.

The success and positive reception of the BDP-83 will be hard to match, and Oppo is certainly pressured to do so.  Lowering the price of course means eliminating a few features, though we’ll have to wait to see what they are.

The most likely scenario seems to be the scaling back of some of the more niche audio features to make a dedicated Blu-ray player.  SACD and DVD-Audio support for example, are nice but unnecessary features.  Whatever the case, we’ll find out more in just a few short weeks.
   Comments
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TRT  - Oppo BDP Lite   |2009-12-29 07:27:06
Personally, based on Oppo's previous offerings; I don't see less than a
"universal" player in the future. What we will most likely see is the
elimination of analog outputs or a full featured "transport" type unit
that bitstreams all of the current formats via HDMI to be processed by the
receiver or pre-pro.
Justin   |2010-01-14 17:53:03
I think Oppo has missed the mark again, and again and is late to market as
usual. Their 971/970 models were great when they came out & price right compared
to the other costing 1000's more, but after that they have missed the boat every
time and the units are expensive. Also, by the time they come out with their low
cost it would be too late again & it would be expensive & most likely it will
not have video streaming...
Peter   |2010-01-21 10:30:51
I agree with TRT's comments. Oppo would best keep its excellent signature DVD
playback feature on the lower-priced model and cut costs by leaving out fancy
audio decoding, as most receivers with HDMI are able to do so anyway. In other
words: reduce cost by eliminating the "redundant" features.
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