av news
This Month's Featured Equipment Reviews
ZenWave Cables and SurgeX ZenWave Edition Review
REDGUM BLACK RGi35ENR Integrated Amplifier Review
Linear Tube Audio MicroZOTL 2.0 Headphone Amp & Preamp Review
iFi Micro iUSB 3.0 & Gemini USB Cable Reviews
Marantz M-CR611 Network CD Receiver Review
Latest AV News
Blu-ray Hardware Forum Topics:
Classic Video Players Reviews
6 Million Blu-Ray Player Target May Be Off Print E-mail
Tuesday, 24 February 2009
ImageThe faltering economy affects every industry, and consumer electronics is certainly no exception.  Industry hawks and insiders are keeping their eyes on the few sectors that they believe will be able to weather the storm, and may even see some growth during this turbulent time – one of which is the Blu-Ray market.

The CEA has estimated that Blu-Ray players may double in sales this year, to about 5.7 million units.  Yet Blu-ray didn’t meet last year’s production predictions.  And it is not as significant an upgrade, in many consumer’s eyes, as VHS to DVD was.

The prohibitive cost of Blu-Ray may be holding it back.  Prices are still drifting towards $200 for an entry level player, and the discs themselves cost $20, $30 or more, with very few “bargain bin” discs ever getting into the hands of the consumer.

Blu-Rays might be saved by the perfect pairing with 1080p TVs – consumers understand that Blu-Rays are the best performance player for these kinds of TVs, and are often willing to purchase the player once they’ve purchased the TV. Blu-Rays could also be given a boost by adding value, rather than reducing the price.  The BD Live and IPTV features are a good start, but marketing campaigns really reaching out to consumers regarding these features have been limited.

Like this article? Bookmark and share with any of the sites below.
Digg!Reddit!Del.icio.us!Google!StumbleUpon!Yahoo!Free social bookmarking plugins and extensions for Joomla! websites!

  home theater news  |  equipment reviews 
  blu-ray reviews  |  dvd  |  theatrical reviews  
  music download reviews  |  music disc reviews
  contact  |  about-us  |  careers   |  brands 
  RSS   |  AVRev Forums
  front page  |  virtual tours  |  dealer locator
  how to features  |   lifestyle & design articles
  Want Your Home Theater Featured on MHT?
   CE Partners: HDD  |  HDF  |  VGT  |  SD  |  DVD
  Advertise with Us | Specs | Disclaimer | Sponsors
  privacy policy | cookie policy | terms of use
  909 N. Sepulveda Blvd. El Segundo, CA 90245
  Ads: 310.280.4476 | Contact Us
  Content: 310.280.4575 | Mike Flacy