|Sony Bravia KDL-40W3000 LCD HDTV|
|Home Theater Flat Panel HDTVs LCD HDTVs|
|Written by AVRev.com|
|Wednesday, 19 March 2008|
In terms of price, the W Series falls in the middle of Sony’s LCD lineup, yet it offers many of the same technologies and features found in the company’s higher-end XBR4 and XBR5 lines. Like its higher-end brethren, this 40-inch 1080p model includes a 10-bit processor and 10-bit display to improve color transitions and lessen the appearance of digital noise, and it offers both standard and wide color-space modes, allowing you to choose between colors that are more saturated and ones that are more accurate. This TV also has an adjustable backlight and light sensor to tailor its brightness and black levels based on your viewing environment. It uses Sony’s popular XrossMediaBar and offers both side-by-side and picture-in-picture viewing options.
The most notable difference between the W Series and the higher-end lines is the lack of Motionflow 120Hz technology. The W Series uses the step-down BRAVIA Engine EX video processor, rather than the BRAVIA Engine PRO processor found in the XBR4/5 lines. It also weighs less and has a smaller form factor, with a brushed-metal frame that is still attractive, but not quite as distinctive as the “floating glass” design in the XBR4/5 lines.
The KDL-40W3000 has a generous connection panel, including three HDMI 1.3 inputs (with one on the side panel) that accept 1080p/60 and 1080p/24, two component video inputs that accept 1080p/60, and a D-sub 15-pin PC input. This TV offers a number of advanced image controls to fine-tune the picture to your liking, as well as a variety of aspect ratio options, including the ability to output an image with no overscan.
The KDL-40W3000 offers accurate colors and excellent detail with high-definition sources. Its black level is solid for a standard LCD TV; combine that with its good light output, and the result is an image with a nice overall contrast ratio.
This TV does only an average job de-interlacing and up-converting standard-definition sources to its native 1080p resolution. The lack of Motionflow 120Hz technology means that motion will not be as smooth and you’ll see more judder and motion blur than you will in the higher-end XBR4/5 TVs.
If you would like to enjoy much of the performance offered by Sony’s higher-end LCD lines without paying quite so much, the W Series is the way to go. This 40-inch model costs $500 less than the comparable XBR4 model and $800 less than the comparable XBR5 model, while still offering very good performance with high-definition content.