|Is Plasma Technology on the Decline?|
|Home Theater Feature Articles Video Related Articles|
|Written by Dick Ward|
|Thursday, 26 February 2009|
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Between the two brands, the main scope of television purchasers is covered. Vizio, famed for their highly affordable entry level units, covers a fair portion of what we’ll call the casual crowd. Pioneer of course caters to not only the casual consumer but the enthusiast looking for the best money can buy.
As early as January 2007 articles appeared online declaring the LCD format as victorious, but this may be the first time that there’s been anything more than mere speculation to go on. While Vizio’s pullout might not mean much to the higher end consumer it does equate to a portion of Plasma sales that may end up as LCD purchases. More consumers are buying their first HDTVs to keep up with the changing television landscape, especially with the new DTV transition deadline looming 3.5 months away.
Of greater interest to the high end consumer though, is that this spells the end of the beloved Kuro line. One of the most well reviewed Plasma sets on the market, and often called the best of the bunch by reviewers and enthusiasts alike, this is surely a blow for Plasma technology.
With Pioneer and Vizio, both in the top 5 makers of Plasma displays by volume, Panasonic, LG, and Samsung are left as the big name Plasma manufacturers. Of these three, each one makes LCDs as well, and would seemingly have financial stability if and when they decide to eliminate Plasma televisions from their lineup.
Plasma displays have always been touted as the better of the two technologies, with contrasts that LCD can’t even come close to and amazingly accurate colors. Celebrated as it was and held by most as the superior format, it’s a wonder that Plasma seems to be heading the way of Betamax. There are a lot of factors that go into this, from pricing and decisions on the corporate level all the way down to consumer knowledge.
Barriers for Acceptance