|Blu-Con 2.0 Conference Coverage|
|Home Theater Feature Articles Other|
|Written by Mike Flacy|
|Wednesday, 04 November 2009|
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This Tuesday, the second Blu-Con conference was held in Beverly Hills, California. Blu-Con is entirely dedicated to the topic of Blu-ray and its potential future within the movie, hardware, software, gaming and retail industries. We jumped at the chance to attend, especially with all the underlying conversations about digital delivery versus Blu-ray adoption. We were very interested in hearing how the current state of the economy had altered the adoption rate of Blu-ray and what the industry experts expected to see in the coming months / years.
68% of Best Buy customers were still unfamiliar with Blu-ray. Additionally, customers are continually confused about the content, device compatibility and digital connectivity. According to Vitelli, if Blu-ray will follow the same sharp increase that VHS and DVD saw after the first 5 years of their existence, Blu-ray education needs to ramp up considerably.
They also lamented about the problems with cable delivery of their movies. They attributed the limited adoption of that technology to a poor user interface across the majority of cable companies and that most consumers aren’t looking in that section of the menu until all other options have been exhausted. They continued to weigh in on Blu-ray, highlighting a 10% penetration in the market to ramp into mass adoption. Currently the conversion rates is the highest on Blu-ray action adventure titles and the panel all agreed that Blu-ray 3D won’t be ready for the marketplace until late 2010. When asked about digital delivery, the panel was cautiously quiet. They did mention the possibility of digital kiosks (similar to Red Box units) that would load a digital version of the movie on your portable device.
He sees Blu-ray as the most effective replication of the actual movie experience, due to the resolution of the discs and the availability of uncompressed audio tracks. He mentioned that his favorite Blu-ray disc was The Searchers and that, when making a movie, he ponders how the special features on the disc will influence budding filmmakers. According to him, the way the supplements are presented should direct avid filmmakers into learning about different styles of film. He was also very tickled that his 10 year old daughter couldn’t tell the difference between a 50 year old film and a recent one due to the resolution of Blu-ray and the remastering of old film transfers.