|How the High-End CE Industry is Embracing Twitter|
|Home Theater Feature Articles Best Of & Top 100 Lists|
|Written by Mike Flacy|
|Thursday, 23 July 2009|
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Twitter Feed: www.twitter.com/control4
Twitter Feed: www.twitter.com/Sonos
Who are they: Sonos produces a sound system designed to provide multi-room audio across an entire household.
Why They Excel: Sonos excels at community interaction, especially when indirectly mentioned on Twitter. Their tweets highlight articles around the web mentioning Sonos and provide their own commentary about the music industry. As an added value to their core audience, they also provide links to legal free music tracks on the web. It’s extremely promotional, but there’s plenty of value to becoming a follower; especially if you are a fan of Sonos products.
Favorite Twitter Client: Tweetdeck
Here’s a short list of many manufacturers and brands that didn’t make our Top 5, but we love to follow on our Twitter account:
Racks and Mounts
Trade Show / Industry News