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How the High-End CE Industry is Embracing Twitter Print E-mail
Thursday, 23 July 2009
Article Index
How the High-End CE Industry is Embracing Twitter
Page 2


Twitter Feed:

Control4 Twitter

Who are they: Control4 creates home automation products to manage your home’s lighting, home theater, audio system, temperature and security system.

Why They Excel: Control4 provides fantastic customer support from their Twitter account.  Nearly every tweet is designed to engage and interact with someone on Twitter.  They re-tweet brand mentions and mix in the occasional link to an official Control4 blog post.  It’s promotional, but provides a great source of Control4 information without becoming spam-like.

Favorite Twitter Client: Web interface


Twitter Feed:

Sonos Twitter

Who are they: Sonos produces a sound system designed to provide multi-room audio across an entire household. 

Why They Excel: Sonos excels at community interaction, especially when indirectly mentioned on Twitter.  Their tweets highlight articles around the web mentioning Sonos and provide their own commentary about the music industry.  As an added value to their core audience, they also provide links to legal free music tracks on the web.  It’s extremely promotional, but there’s plenty of value to becoming a follower; especially if you are a fan of Sonos products.

Favorite Twitter Client: Tweetdeck 

Here’s a short list of many manufacturers and brands that didn’t make our Top 5, but we love to follow on our Twitter account:

 Racks and Mounts


Trade Show / Industry News

  • Official CES Feed:      intlCES 
  • CEA:                          CEAfeed  
  • CEDIA:                       CEDIAnameric

CE Publications

Some of our Favorite Audiophiles


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