| Silver Cable Overview: Kimber Kable |
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| Home Theater Feature Articles Audio Related Articles | |||||||||||||
| Written by Andre Marc | |||||||||||||
| Thursday, 18 March 2010 | |||||||||||||
Page 3 of 3 Q & A with Nate Mansfield, Sales Manager for Kimber Kable: Q: Kimber is among a small group of cable companies that has hit the 30 year mark. What do you think the secret to the longevity of Kimber Kable? Not quitting… I think this is a question that lends itself to grand standing and bragging. I will put it to you plainly. The ultimate flattery is the fact that we have been around for that many years. The reality is that we have simply put our heads down and tried to do our best work without ever letting up. The same fire and intensity that propelled us into the market continue to prove popular with our consumers. The concept that we have simply not quit could be yammered on for pages, but these are the things that I think would be most telling about us as a company: We have not quit taking care of all the people who make us great. Customers, dealers, employees and vendors. We have a nearly 30 year history with people on all those fronts. Just last week I had a customer send cables back that were over 20 yrs old to be re-terminated. The same employee who made that cable is still here and serves as our operations manager. The same vendor that we bought the copper from for that exact cable is the company we deal with to this day. While “not quitting” seems overly simple I trust that the details are not lost on you or ultimately our customers. We have not quit showing up every morning, answering the phone, taking orders, building product, shipping product, and taking pride in all we do. This is what allows us to not quit standing behind everything we have ever sold. There have been pot holes along the way and we are not without our flaws. Mistakes are inevitable, but the manner in which a company steps up to the plate in owning and dealing with mistakes is much more revealing than how we behave when everything is perfect. There are many aspects to business that are not as glamorous as one could assume. Our unyielding integrity is really the reason that we are still around. Ray will often say that everybody cares and everybody matters. The importance of this concept is critical to our longevity. We treat people the way we expect to be treated and we have great products. We’re looking forward to the next 30 years. Q: Your company offers cables across all price points, and is known for providing high quality products even at the entry level . Do you think your customers move up the line over time as their budgets increase and and they audition higher end Kimber wires? Absolutely! We consider our least expensive products to be entre to real high fidelity, it is very serious product for discerning customers at any price range. We are music lovers and that passion can be ignited, shared or enhanced at every level. Our focus has always been to deliver the absolute best “bang for the buck” in product that can be scaled with the listeners level of addiction. TONIK is our gateway drug, often a customer for this product may be experiencing the proof that cables do make a difference in system performance and more importantly in musicality for the first time. The desire to stay put or settle when you have just witnessed a system wide improvement by swapping out a simple cable defies human nature. The most interesting thing about your question was the concept of auditioning cables. This is where we really put our sales and marketing on display. Our products are meant to be auditioned. Our dealers encourage a person to take the product home and let the music do the selling. This willingness to let our product go out into the world and speak for themselves is either absolute arrogance or absolute humility – you decide based on our dealings with each other. Q: The high level of care put into assembling the KCAG, Hero Ag, and the KCTG is evident. How uncompromising is the production process in terms of quality control? Every product is built by very happy and very skilled craftsmen. Every product passes through at least three different people before it goes out. These methods allow us to offer our lifetime guarantee without any fear of incurring great expense. Simply put our expectation is perfection. We’re still working on it. (We’ll never stop). Q: Can you give us an idea of your reference system?
Kimber Kable www.kimber.com 2752 South 1900 West
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