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Old 01-07-2008   #1
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Default CYPRESS SELECTS SILICON OPTIX'S REALTA HQV VIDEO PROCESSOR TO POWER SCALER SOLUTION

San Jose, CA—(January 7, 2008)—Silicon Optix, the leader in advanced video processors, announces that Cypress will use REALTA HQV™ to power its new scaler solution, aptly named Instant HQV HD Scaler. This outboard processor is the perfect companion for any home theater owner who wants to take advantage of Silicon Optix’s award-winning video processing, delivering the ultimate home theater experience. The Instant HQV Scaler box enables consumers to upgrade their home theater visual performance significantly without replacing their current HDTV display, making it a very cost effective solution.

“The Realta HQV video processor delivers extraordinary performance in video deinterlacing and scaling, and is the best choice for our new flagship product,” said Frank Chye, Vice General Manager for Cypress. “Thanks to its incredible processing power, our scaler provides a true cinematic experience every time you turn it on. “

Silicon Optix’s Emmy® award winning HQV processing delivers the sharpest and most detailed HD images possible by utilizing features such as true 1080i-to-1080p HD deinterlacing, and a sophisticated multidirectional diagonal filter that ensures video free from jagged edges. HQV also does an incredible job of making SD material approach HD quality by employing advanced scaling, per-pixel detail enhancement, and noise reduction technology that removes noise and artifacts caused by compression.
“Cypress has created a cost-effective scaler solution, bringing the power of HQV to the mainstream consumer. We’re proud that it bears the HQV name,” said Jim Mannos, President and CEO of Silicon Optix.

The Instant HQV Scaler box offers an extensive set of selectable input and output ports. This includes dual HDMI 1.3 input ports, component, S-video and composite input ports, as well as an HDMI 1.3 output port and additional component output port for easy connection to any digital television.

For more information on HQV processing, please go to http://www.HQV.com.

About Silicon Optix
Silicon Optix is a leader in high-performance video processing and unique and proprietary geometry processing IC solutions delivering Hollywood Quality Video (HQV). Silicon Optix ICs can be found in top-tier consumer-electronics products such as high-resolution displays, premium DVD players, ultra-thin RPTVs, and front projectors. Teranex, a division of Silicon Optix, is a leader in programmable video processing systems-level solutions for the professional broadcast and postproduction markets. Silicon Optix is headquartered in San Jose, California, with offices around the world. For more information, visit www.siliconoptix.com, www.terenex.com, and www.hqv.com.


Realta® and HQV® are registered trademarks of Silicon Optix. Emmy® is a registered trademark of the Academy of Television Arts & Sciences (ATAS/NATAS). Other product or service names mentioned herein are the trademarks of their respective owners.
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