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Old 05-16-2008   #1
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Default Meridian’s F80 Ignites the Senses of a New Customer Base

Since its debut, Meridian’s F80 has received numerous accolades from the world’s leading journalists for its extraordinary ability to provide consumers with an all-in-one system showcasing Meridian’s expertise in musical, voice and image reproduction. In an effort to extend the consumer reach, and in response to customer demand, Meridian America is pleased to offer the F80 for purchase on the web site www.theF80.com, available at full retail, $2,995.

The transportable Meridian F80 is an all-in-one digital sound system incorporating CD and DVD player and AM/FM radio, along with facilities for connecting any type of MP3 player or iPod to deliver beautiful, room-filling sound. The high-performance device, set to become a design classic, distills more than three decades of award-winning Meridian know-how and passion for music into a single, elegant package. Designed in collaboration with Ferrari, the mineral-filled composite that makes up the body of the F80 is identical to a material used by Ferrari on their legendary vehicles. Providing astonishing rigidity and high dimensional stability to maximize performance of its built-in loudspeakers, the F80 delivers an incredibly pure experience. It’s a premium quality solution for limited spaces and potential temporary uses such as bedrooms, kitchens, vacation homes or boats.

“Our goal for selling the F80 online is to help introduce the Meridian sound experience to a customer base that may not have the time to visit a local authorized dealer. Online purchases can be made at any hour of the day and we are fully prepared to offer the 24/7 service that our customers are now demanding,” said Meridian America’s COO, Norm Steinke.

Steinke adds, “The F80 strategy in no way effects our core Meridian products which are absolutely not available to buy online. Our dealers are and always will be the front line, for presenting Meridian to the consumer. This relationship is critical and it’s key to our success. We will continue as always servicing the needs of the custom installation market while adding convenience to this transportable product category.”
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